الوصف
This insightful guide delves into the essentials of app development and mobile strategy, aimed at brands eager to enhance their digital presence. Through a combination of case studies and expert insights, it outlines the critical components necessary for creating compelling mobile experiences.
Readers will discover innovative approaches and real-world examples that demonstrate the impactful ways brands can leverage mobile technology to connect with consumers. The authors break down complex concepts into actionable steps, making it accessible regardless of industry or experience level.
Whether a seasoned marketer or a newcomer, this book serves as a valuable resource for anyone looking to navigate the ever-evolving app landscape and effectively engage with their audience through mobile platforms.
Readers will discover innovative approaches and real-world examples that demonstrate the impactful ways brands can leverage mobile technology to connect with consumers. The authors break down complex concepts into actionable steps, making it accessible regardless of industry or experience level.
Whether a seasoned marketer or a newcomer, this book serves as a valuable resource for anyone looking to navigate the ever-evolving app landscape and effectively engage with their audience through mobile platforms.
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
382 صفحات
لغة
الإنجليزية
منشور
Dec 15, 2011
الناشر
Taschen America Llc
رقم ISBN-10
3836528800
رقم ISBN-13
9783836528801