Beschrijving
This insightful guide delves into the essentials of app development and mobile strategy, aimed at brands eager to enhance their digital presence. Through a combination of case studies and expert insights, it outlines the critical components necessary for creating compelling mobile experiences.
Readers will discover innovative approaches and real-world examples that demonstrate the impactful ways brands can leverage mobile technology to connect with consumers. The authors break down complex concepts into actionable steps, making it accessible regardless of industry or experience level.
Whether a seasoned marketer or a newcomer, this book serves as a valuable resource for anyone looking to navigate the ever-evolving app landscape and effectively engage with their audience through mobile platforms.
Readers will discover innovative approaches and real-world examples that demonstrate the impactful ways brands can leverage mobile technology to connect with consumers. The authors break down complex concepts into actionable steps, making it accessible regardless of industry or experience level.
Whether a seasoned marketer or a newcomer, this book serves as a valuable resource for anyone looking to navigate the ever-evolving app landscape and effectively engage with their audience through mobile platforms.
Boekdetails
Formaat
Paperback
Pagina's
382 pagina's
Taal
Engels
Gepubliceerd
Dec 15, 2011
Uitgever
Taschen America Llc
ISBN-10
3836528800
ISBN-13
9783836528801