Beschreibung
First published in 1991, this book consists of twelve papers, all specifically written for this volume, and an Introduction which maps out some of the key conceptual and theoretical issues raised by the phenomenon. The first group of papers draws upon and analyses the political claims made on behalf of enterprise culture. The papers in the second section explore the international dimension of enterprise culture. The final section is devoted to a consideration of the role of consumers in an enterprise culture.
Buchdetails
Format
Gebundene Ausgabe
Seiten
239 Seiten
Sprache
Englisch
Veröffentlicht
Dez 31, 1991
Verlag
Routledge
Ausgaben
2 Ausgaben
ISBN-10
0415054974
ISBN-13
9780415054973