The Total Package: Evolution and Secret Meaning of Boxes, Bottles, Cans, Tubes and Other Persuasive Containers
Noch keine Bewertungen
Englisch
·
Taschenbuch
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Format
Taschenbuch
Sprache
Englisch
Verlag
LITTLE, BROWN AND COMPANY