The Total Package: Evolution and Secret Meaning of Boxes, Bottles, Cans, Tubes and Other Persuasive Containers

The Total Package: Evolution and Secret Meaning of Boxes, Bottles, Cans, Tubes and Other Persuasive Containers

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영어 · 페이퍼백
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설명

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

책 세부 정보

형식 페이퍼백
언어 영어
출판사 LITTLE, BROWN AND COMPANY
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