Identity: Trademark, Logotypes And Symbols
por
Lena Holger
,
Ingalill Holmberg
Aún sin calificaciones
History
Formato
Tapa dura
Páginas
270
Idioma
Inglés
Publicado
Apr 1, 2002
Editorial
Nationalmuseum
ISBN-10
9171006591
ISBN-13
9789171006592
Descripción
This insightful exploration delves into the intricate history of logotypes and trademarks, offering readers a rich understanding of their significance in the evolution of branding and visual identity. The authors delve into various cultural and historical contexts, demonstrating how symbols have been used to convey meanings and establish connections between businesses and their audiences.
Through a captivating narrative that intertwines artistry and commerce, the book reveals the creative processes behind logo design and the impact of visual symbols on consumer perception. By examining notable examples and the changes in design trends over time, it highlights the enduring power of logos as an essential component of identity in the modern marketplace.
Through a captivating narrative that intertwines artistry and commerce, the book reveals the creative processes behind logo design and the impact of visual symbols on consumer perception. By examining notable examples and the changes in design trends over time, it highlights the enduring power of logos as an essential component of identity in the modern marketplace.
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