Identity: Trademark, Logotypes And Symbols
by
Lena Holger
,
Ingalill Holmberg
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History
Format
Hardcover
Pages
270
Language
English
Published
Apr 1, 2002
Publisher
Nationalmuseum
ISBN-10
9171006591
ISBN-13
9789171006592
Description
This insightful exploration delves into the intricate history of logotypes and trademarks, offering readers a rich understanding of their significance in the evolution of branding and visual identity. The authors delve into various cultural and historical contexts, demonstrating how symbols have been used to convey meanings and establish connections between businesses and their audiences.
Through a captivating narrative that intertwines artistry and commerce, the book reveals the creative processes behind logo design and the impact of visual symbols on consumer perception. By examining notable examples and the changes in design trends over time, it highlights the enduring power of logos as an essential component of identity in the modern marketplace.
Through a captivating narrative that intertwines artistry and commerce, the book reveals the creative processes behind logo design and the impact of visual symbols on consumer perception. By examining notable examples and the changes in design trends over time, it highlights the enduring power of logos as an essential component of identity in the modern marketplace.
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