Descripción
Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.
Detalles del libro
Formato
Tapa dura
Páginas
149 páginas
Idioma
Inglés
Publicado
jul. 1, 1995
Editorial
Continuum Intl Pub Group
Ediciones
2 ediciones
ISBN-10
0304332534
ISBN-13
9780304332533