Description
Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.
Book Details
Format
Hardcover
Pages
149 pages
Language
English
Published
Jul 1, 1995
Publisher
Continuum Intl Pub Group
Editions
2 editions
ISBN-10
0304332534
ISBN-13
9780304332533