Marketing Information System and Marketing Research

Marketing Information System and Marketing Research

Aún sin calificaciones
Action & Adventure
Formato Tapa blanda
Páginas 208
Idioma Inglés
Publicado Jan 1, 2015
Editorial Random Publications
Edición Illustrated
ISBN-10 9351116611
ISBN-13 9789351116615
Quiero leer

Califica este libro

Exportar diario de lectura

Descripción

C. H. Sharma delves into the intricate world of marketing information systems and the vital role of marketing research in shaping successful business strategies. The exploration begins with the foundation of how information systems can serve as the backbone of effective marketing, providing invaluable data that helps organizations understand consumer behavior and market dynamics.

With a focus on practical application, the author emphasizes the importance of systematic data collection and analysis. By illustrating real-world scenarios, Sharma showcases how businesses can navigate the complexities of modern markets by leveraging comprehensive research techniques and data-driven decision-making processes.

As the narrative unfolds, readers are guided through various methodologies of marketing research, highlighting qualitative and quantitative approaches. The author’s engaging writing style makes complex concepts accessible, ensuring that both seasoned marketers and novices alike can grasp the essentials of the field.

Ultimately, this work serves as a crucial resource for anyone looking to deepen their understanding of marketing disciplines, underlining the necessity of integrating robust information systems to enhance strategic outcomes in today's fast-paced business environment.

Reseñas

No hay reseñas aún

Sé el primero en reseñar este libro y compartir tus pensamientos

Añadir Primera Reseña

Registro de lectura

No se encontraron registros de lectura

Empieza a rastrear tu progreso de lectura para ver los registros aquí

Agrega tu primer registro de lectura

Notas

No se encontraron notas

Empieza a añadir notas para verlas aquí

Agrega tu primera nota

Registro de transacciones

No se encontraron registros de transacciones

Empieza a rastrear tus transacciones de libros para ver los registros aquí

Agrega tu primer registro de transacciones