
Marketing Information System and Marketing Research
par
C. H Sharma
Pas encore d'évaluations
Action & Adventure
Format
Broché
Pages
208
Langue
Anglais
Publié
Jan 1, 2015
Éditeur
Random Publications
Édition
Illustrated
ISBN-10
9351116611
ISBN-13
9789351116615
Description
C. H. Sharma delves into the intricate world of marketing information systems and the vital role of marketing research in shaping successful business strategies. The exploration begins with the foundation of how information systems can serve as the backbone of effective marketing, providing invaluable data that helps organizations understand consumer behavior and market dynamics.
With a focus on practical application, the author emphasizes the importance of systematic data collection and analysis. By illustrating real-world scenarios, Sharma showcases how businesses can navigate the complexities of modern markets by leveraging comprehensive research techniques and data-driven decision-making processes.
As the narrative unfolds, readers are guided through various methodologies of marketing research, highlighting qualitative and quantitative approaches. The author’s engaging writing style makes complex concepts accessible, ensuring that both seasoned marketers and novices alike can grasp the essentials of the field.
Ultimately, this work serves as a crucial resource for anyone looking to deepen their understanding of marketing disciplines, underlining the necessity of integrating robust information systems to enhance strategic outcomes in today's fast-paced business environment.
With a focus on practical application, the author emphasizes the importance of systematic data collection and analysis. By illustrating real-world scenarios, Sharma showcases how businesses can navigate the complexities of modern markets by leveraging comprehensive research techniques and data-driven decision-making processes.
As the narrative unfolds, readers are guided through various methodologies of marketing research, highlighting qualitative and quantitative approaches. The author’s engaging writing style makes complex concepts accessible, ensuring that both seasoned marketers and novices alike can grasp the essentials of the field.
Ultimately, this work serves as a crucial resource for anyone looking to deepen their understanding of marketing disciplines, underlining the necessity of integrating robust information systems to enhance strategic outcomes in today's fast-paced business environment.
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