Descripción
What are the latest trends in today's trade shows? Now there is a remarkable focus on "Show me the money!" Exhibitors are demanding measurable results that impact their bottom line. They want sales and qualified leads! This new conviction extends from basic consumer-oriented shows to large business-to-business events. Trade Shows can positively impact your sales and profits. Learn how to reach this goal through simple,clear and concise actions.
Detalles del libro
Formato
Tapa blanda
Páginas
160 páginas
Idioma
Inglés
Publicado
Jun 1, 2005
Editorial
The Lawrence Group LLC
ISBN-10
0971803986
ISBN-13
9780971803985