Book Details
Format
Paperback
Pages
160
Language
English
Published
Jun 1, 2005
Publisher
The Lawrence Group LLC
ISBN-10
0971803986
ISBN-13
9780971803985
Description
What are the latest trends in today's trade shows? Now there is a remarkable focus on "Show me the money!" Exhibitors are demanding measurable results that impact their bottom line. They want sales and qualified leads! This new conviction extends from basic consumer-oriented shows to large business-to-business events. Trade Shows can positively impact your sales and profits. Learn how to reach this goal through simple,clear and concise actions.