Description
What are the latest trends in today's trade shows? Now there is a remarkable focus on "Show me the money!" Exhibitors are demanding measurable results that impact their bottom line. They want sales and qualified leads! This new conviction extends from basic consumer-oriented shows to large business-to-business events. Trade Shows can positively impact your sales and profits. Learn how to reach this goal through simple,clear and concise actions.
Book Details
Format
Paperback
Pages
160 pages
Language
English
Published
Jun 1, 2005
Publisher
The Lawrence Group LLC
ISBN-10
0971803986
ISBN-13
9780971803985