توضیحات
"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. "
جزئیات کتاب
فرمت
جلد نرم
صفحات
252 صفحه
زبان
انگلیسی
منتشر شده
مارس 1, 2005
ناشر
CBS Press
ISBN-10
8763001403
ISBN-13
9788763001403