Description
"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. "
Book Details
Format
Paperback
Pages
252 pages
Language
English
Published
Mar 1, 2005
Publisher
CBS Press
ISBN-10
8763001403
ISBN-13
9788763001403