توضیحات
Developing new products or transforming old ones is a vital part of any company's strategy. This book shows how to stimulate the creativity needed to generate product ideas. Packed with examples, exercises, creativity techniques, worksheets and checklists, Creating Product Strategies shows you how to generate ideas to make a product or service relevant to your customer's needs.
جزئیات کتاب
فرمت
جلد نرم
صفحات
164 صفحه
زبان
انگلیسی
منتشر شده
آوریل 1, 1996
ناشر
Cengage Learning EMEA
ISBN-10
0415132568
ISBN-13
9780415132565