Description
Developing new products or transforming old ones is a vital part of any company's strategy. This book shows how to stimulate the creativity needed to generate product ideas. Packed with examples, exercises, creativity techniques, worksheets and checklists, Creating Product Strategies shows you how to generate ideas to make a product or service relevant to your customer's needs.
Book Details
Format
Paperback
Pages
164 pages
Language
English
Published
Apr 1, 1996
Publisher
Cengage Learning EMEA
ISBN-10
0415132568
ISBN-13
9780415132565