توضیحات
In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing on YouTube.
جزئیات کتاب
فرمت
کتاب الکترونیکی
صفحات
130 صفحه
زبان
انگلیسی
منتشر شده
مه 9, 2014
ناشر
Emerald Group Publishing
ISBN-10
1281761214
ISBN-13
9781281761217