Description
In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing on YouTube.
Book Details
Format
eBook
Pages
130 pages
Language
English
Published
May 9, 2014
Publisher
Emerald Group Publishing
ISBN-10
1281761214
ISBN-13
9781281761217