جزئیات کتاب
فرمت
کیندل
صفحات
304
زبان
انگلیسی
منتشر شده
Jun 4, 2010
ناشر
Kogan Page
ISBN-10
1282310186
ISBN-13
9781282310186
توضیحات
One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble."Marketing Accountability" by Malcolm McDonal
ژانرها
کسبوکار و اقتصاد