Book Details
Format
Kindle
Pages
304
Language
English
Published
Jun 4, 2010
Publisher
Kogan Page
ISBN-10
1282310186
ISBN-13
9781282310186
Description
One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble."Marketing Accountability" by Malcolm McDonal
Genres
Business & Economics