Strategic Management: Formulation, Implementation and Control

Strategic Management: Formulation, Implementation and Control

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1996 · انگلیسی · جلد نرم · 2 نسخه
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توضیحات

This comprehensive text delves into the intricacies of strategic management, equipping readers with a robust framework for understanding the formulation, implementation, and control of strategies in today's dynamic business landscape. The authors, John A. Pearce and Richard B. Robinson, present a thoughtful exploration of contemporary issues faced by organizations, emphasizing the importance of adaptability and foresight in strategic planning.

With 41 engaging case studies, the work illustrates real-world applications and challenges that businesses encounter, making it an invaluable resource for students and professionals alike. The authors foster a deep understanding of the strategic process, guiding readers through each stage while encouraging critical thinking and practical application in the rapidly evolving 21st-century environment.

جزئیات کتاب

فرمت جلد نرم
صفحات 960 صفحه
زبان انگلیسی
منتشر شده دسامبر 1, 1996
ناشر McGraw-Hill Education (ISE Editions)
نسخه‌ها 2 نسخه
ISBN-10 0071146334
ISBN-13 9780071146333
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