جزئیات کتاب
فرمت
جلد نرم
صفحات
960
زبان
انگلیسی
منتشر شده
Dec 1, 1996
ناشر
McGraw-Hill Education (ISE Editions)
ISBN-10
0071146334
ISBN-13
9780071146333
توضیحات
This comprehensive text delves into the intricacies of strategic management, equipping readers with a robust framework for understanding the formulation, implementation, and control of strategies in today's dynamic business landscape. The authors, John A. Pearce and Richard B. Robinson, present a thoughtful exploration of contemporary issues faced by organizations, emphasizing the importance of adaptability and foresight in strategic planning.
With 41 engaging case studies, the work illustrates real-world applications and challenges that businesses encounter, making it an invaluable resource for students and professionals alike. The authors foster a deep understanding of the strategic process, guiding readers through each stage while encouraging critical thinking and practical application in the rapidly evolving 21st-century environment.
With 41 engaging case studies, the work illustrates real-world applications and challenges that businesses encounter, making it an invaluable resource for students and professionals alike. The authors foster a deep understanding of the strategic process, guiding readers through each stage while encouraging critical thinking and practical application in the rapidly evolving 21st-century environment.
ژانرها
هیجانانگیز و تعلیق
اکشن و ماجراجویی
کسبوکار و اقتصاد
معاصر