توضیحات
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
جزئیات کتاب
فرمت
کیندل
صفحات
367 صفحه
زبان
انگلیسی
منتشر شده
Nov 30, 2012
ناشر
Palgrave Macmillan
نسخهها
2 editions
ژانرها
کسبوکار و اقتصاد