Description
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
Book Details
Format
Kindle
Pages
367 pages
Language
English
Published
Nov 30, 2012
Publisher
Palgrave Macmillan
Editions
2 editions
Genres
Business & Economics