Détails du livre
Format
Broché
Pages
224
Langue
Anglais
Publié
Oct 1, 1997
Éditeur
South-Western Pub
ISBN-10
0538847913
ISBN-13
9780538847919
Description
A collection of case studies intended to illustrate to the users the more complicated and sophisticated management issues that retailers face. Cases address a variety of retailing issues and concerns and range from 8 to 12 pages in length each -- much more comprehensive that the RvignetteS cases presented in most retailing textbooks.