Boekdetails
Formaat
Paperback
Pagina's
224
Taal
Engels
Gepubliceerd
Oct 1, 1997
Uitgever
South-Western Pub
ISBN-10
0538847913
ISBN-13
9780538847919
Beschrijving
A collection of case studies intended to illustrate to the users the more complicated and sophisticated management issues that retailers face. Cases address a variety of retailing issues and concerns and range from 8 to 12 pages in length each -- much more comprehensive that the RvignetteS cases presented in most retailing textbooks.