Description
From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena
With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Trout on Strategy :
With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Trout on Strategy :
Détails du livre
Format
Kindle
Pages
186 pages
Langue
Anglais
Publié
mars 20, 2015
Éditeur
McGraw-Hill Education
Éditions
3 éditions
ISBN-10
0071447288
ISBN-13
9780071447287