Szczegóły książki
Format
Kindle
Strony
186
Język
Angielski
Opublikowany
Mar 20, 2015
Wydawca
McGraw-Hill Education
ISBN-10
0071447288
ISBN-13
9780071447287
Opis
From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena
With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Trout on Strategy :
With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Trout on Strategy :
Gatunki
Biznes i Ekonomia