Détails du livre
Format
Broché
Pages
249
Langue
Anglais
Publié
May 14, 2014
Éditeur
Not Avail
ISBN-10
0230523110
ISBN-13
9780230523111
Description
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
Genres
Affaires & Économie