Detalhes do Livro
Formato
Brochura
Páginas
249
Idioma
Inglês
Publicado
May 14, 2014
Editora
Not Avail
ISBN-10
0230523110
ISBN-13
9780230523111
Descrição
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
Gêneros
Negócios e Economia