Détails du livre
Format
Livre audio
Langue
Anglais
Publié
Jan 20, 2016
Éditeur
McGraw-Hill Education on Brilliance Audio
ISBN-10
1511312742
ISBN-13
9781511312745
Description
In a competitive B2B landscape, professionals must master the art of value conversation to build strong customer relationships. The authors provide insights into engaging customers effectively, guiding them through each stage of the long-lead sales process. By focusing on creating, elevating, and capturing value, sales teams can foster deeper connections and drive successful outcomes.
The book offers practical strategies and frameworks that salespeople can implement to navigate complex sales environments. It emphasizes the importance of understanding customer needs and aligning solutions that resonate with their goals, ultimately leading to sustained success in business transactions.
The book offers practical strategies and frameworks that salespeople can implement to navigate complex sales environments. It emphasizes the importance of understanding customer needs and aligning solutions that resonate with their goals, ultimately leading to sustained success in business transactions.
Genres
Affaires & Économie
Art et Photographie