The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

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Jan 20, 2016 · 영어 · 오디오북
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책 세부 정보

형식 오디오북
언어 영어
출판됨 Jan 20, 2016
출판사 McGraw-Hill Education on Brilliance Audio
ISBN-10 1511312742
ISBN-13 9781511312745

설명

In a competitive B2B landscape, professionals must master the art of value conversation to build strong customer relationships. The authors provide insights into engaging customers effectively, guiding them through each stage of the long-lead sales process. By focusing on creating, elevating, and capturing value, sales teams can foster deeper connections and drive successful outcomes.

The book offers practical strategies and frameworks that salespeople can implement to navigate complex sales environments. It emphasizes the importance of understanding customer needs and aligning solutions that resonate with their goals, ultimately leading to sustained success in business transactions.

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