Descrizione
This comprehensive guide explores the dynamic world of retailing, covering key concepts, strategies, and practices that shape the industry. Lusch, Dunne, and Carver delve into the intricacies of retail management, providing valuable insights into consumer behavior, supply chain logistics, and marketing techniques that drive success in the competitive marketplace.
With a focus on practical applications, the authors equip readers with the necessary tools to navigate the challenges and opportunities within retail. The engaging narrative is designed for students and professionals alike, fostering a deeper understanding of the retail landscape and encouraging innovative thinking for future trends.
With a focus on practical applications, the authors equip readers with the necessary tools to navigate the challenges and opportunities within retail. The engaging narrative is designed for students and professionals alike, fostering a deeper understanding of the retail landscape and encouraging innovative thinking for future trends.
Dettagli del libro
Formato
Brossura
Pagine
628 pagine
Lingua
Inglese
Pubblicato
Mar 1, 2010
Editore
Cengage Learning
ISBN-10
0538755075
ISBN-13
9780538755078