책 세부 정보
형식
페이퍼백
페이지
628
언어
영어
출판됨
Mar 1, 2010
출판사
Cengage Learning
ISBN-10
0538755075
ISBN-13
9780538755078
설명
This comprehensive guide explores the dynamic world of retailing, covering key concepts, strategies, and practices that shape the industry. Lusch, Dunne, and Carver delve into the intricacies of retail management, providing valuable insights into consumer behavior, supply chain logistics, and marketing techniques that drive success in the competitive marketplace.
With a focus on practical applications, the authors equip readers with the necessary tools to navigate the challenges and opportunities within retail. The engaging narrative is designed for students and professionals alike, fostering a deeper understanding of the retail landscape and encouraging innovative thinking for future trends.
With a focus on practical applications, the authors equip readers with the necessary tools to navigate the challenges and opportunities within retail. The engaging narrative is designed for students and professionals alike, fostering a deeper understanding of the retail landscape and encouraging innovative thinking for future trends.