La parola immaginata: teoria, tecnica e pratica del lavoro di copywriter
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Art & Photography
Formato
Brossura
Pagine
249
Lingua
Italiano
Pubblicato
Nov 12, 2099
Editore
Il Saggiatore
ISBN-10
885650152X
ISBN-13
9788856501520
Descrizione
Annamaria Testa takes readers on a journey through the intricate world of copywriting, blending theory with hands-on practices. Throughout the narrative, she unveils the fundamental elements that shape persuasive language and how it resonates with audiences.
With a keen eye for detail, Testa emphasizes the significance of creativity in crafting messages that not only inform but also engage and inspire. Her exploration serves as both a guide for aspiring copywriters and a rich source of insights for seasoned professionals looking to refine their skills.
The book invites readers to reflect on their own communication styles, encouraging them to embrace the power of words as a tool for connection and influence in today's fast-paced communication landscape.
With a keen eye for detail, Testa emphasizes the significance of creativity in crafting messages that not only inform but also engage and inspire. Her exploration serves as both a guide for aspiring copywriters and a rich source of insights for seasoned professionals looking to refine their skills.
The book invites readers to reflect on their own communication styles, encouraging them to embrace the power of words as a tool for connection and influence in today's fast-paced communication landscape.
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