La parola immaginata: teoria, tecnica e pratica del lavoro di copywriter

Annamaria Testa takes readers on a journey through the intricate world of copywriting, blending theory with hands-on practices. Throughout the narrative, she unveils the fundamental elements that shape persuasive language and how it resonates with audiences.

With a keen eye for detail, Testa emphasizes the significance of creativity in crafting messages that not only inform but also engage and inspire. Her exploration serves as both a guide for aspiring copywriters and a rich source of insights for seasoned professionals looking to refine their skills.

The book invites readers to reflect on their own communication styles, encouraging them to embrace the power of words as a tool for connection and influence in today's fast-paced communication landscape.