Marketing for Dummies

Marketing for Dummies

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2007 · Inglese · Audiolibro · 6 edizioni
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Descrizione

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.

Discover how to:

Prepare hard-hitting campaigns

Plan and stick to your budget

Use research effectively

Increase consumer awareness

Satisfy your clients' needs

Boost your sales

Dettagli del libro

Formato Audiolibro
Lingua Inglese
Pubblicato Nov 6, 2007
Editore HarperAudio
Edizioni 6 edizioni
ISBN-10 0061555983
ISBN-13 9780061555985
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