Description
Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.
Discover how to:
Prepare hard-hitting campaigns
Plan and stick to your budget
Use research effectively
Increase consumer awareness
Satisfy your clients' needs
Boost your sales
Discover how to:
Prepare hard-hitting campaigns
Plan and stick to your budget
Use research effectively
Increase consumer awareness
Satisfy your clients' needs
Boost your sales
Book Details
Format
Audiobook
Language
English
Published
Nov 6, 2007
Publisher
HarperAudio
Editions
6 editions
ISBN-10
0061555983
ISBN-13
9780061555985