Descrizione
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Alongside 'Relationship bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Dettagli del libro
Formato
Copertina rigida
Lingua
Inglese
Pubblicato
May 24, 1999
Editore
Routledge
Edizioni
3 editions
ISBN-10
0750636262
ISBN-13
9780750636261
Generi
Romanzo
Business ed Economia