설명
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Alongside 'Relationship bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.