T.C. Melewarの本 - BookPine

Islamic Marketing and Branding: Theory and Practice

Islamic Marketing and Branding: Theory and Practice

T.C. Melewar

Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

Charles McIntyre

Corporate Branding: Areas, Arenas and Approaches

Corporate Branding: Areas, Arenas and Approaches

T.C. Melewar

Advancing Branding Research: A Qualitative Agenda

T.C. Melewar

International Marketing Strategy

International Marketing Strategy

T.C. Melewar

Business-To-Business Marketing

Tony Garry

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

T.C. Melewar

Contemporary Thinking, Topics and Trends in International Branding (Part 1, International Marketing Review: Volume 24, Issue 3)

T.C. Melewar

Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation

T.C. Melewar