説明
WHY ARE HEADLINES IMPORTANT?
Research tells us that people read headlines about FOUR TIMES MORE OFTEN than they read body copy. Yet many writers—myself included—spend much more time agonizing over the story than the title.
WHAT MAKES THIS BOOK SPECIAL?
This 2,100-word report offers lots of feature story and headline approaches to (1) students having trouble coming up with a theme heading, (2) business leaders looking for new ways to present their products, and (3) both editorial and advertising professionals for newspapers and magazines.
WHO SHOULD BUY IT?
I can't answer for you, but as a writer I need new ideas all the time, new ways to present material. This "headline helper" gives me new approaches to familiar themes.
WHAT WILL I FIND IN THIS REPORT?
Among headline types
= Make a rhyme
= The long list
= How to
= Real reason
= What if
Research tells us that people read headlines about FOUR TIMES MORE OFTEN than they read body copy. Yet many writers—myself included—spend much more time agonizing over the story than the title.
WHAT MAKES THIS BOOK SPECIAL?
This 2,100-word report offers lots of feature story and headline approaches to (1) students having trouble coming up with a theme heading, (2) business leaders looking for new ways to present their products, and (3) both editorial and advertising professionals for newspapers and magazines.
WHO SHOULD BUY IT?
I can't answer for you, but as a writer I need new ideas all the time, new ways to present material. This "headline helper" gives me new approaches to familiar themes.
WHAT WILL I FIND IN THIS REPORT?
Among headline types
= Make a rhyme
= The long list
= How to
= Real reason
= What if
本の詳細
形式
キンドル
ページ数
10ページ
言語
英語
公開されました
Jan 21, 2013
出版社
Rix Quinn Communications, L.L.C.