SIMPLIFIER'S GUIDE: SELL WITH HEADLINES: 51 ways to highlight your story or ad

SIMPLIFIER'S GUIDE: SELL WITH HEADLINES: 51 ways to highlight your story or ad

尚無評分
Jan 21, 2013 · 英語 · Kindle (10 頁數)
加入書架

評價這本書


出口書籍日誌

書籍詳情

格式 Kindle
頁數 10
語言 英語
已出版 Jan 21, 2013
出版商 Rix Quinn Communications, L.L.C.

描述

WHY ARE HEADLINES IMPORTANT?
Research tells us that people read headlines about FOUR TIMES MORE OFTEN than they read body copy. Yet many writers—myself included—spend much more time agonizing over the story than the title.

WHAT MAKES THIS BOOK SPECIAL?
This 2,100-word report offers lots of feature story and headline approaches to (1) students having trouble coming up with a theme heading, (2) business leaders looking for new ways to present their products, and (3) both editorial and advertising professionals for newspapers and magazines.

WHO SHOULD BUY IT?
I can't answer for you, but as a writer I need new ideas all the time, new ways to present material. This "headline helper" gives me new approaches to familiar themes.

WHAT WILL I FIND IN THIS REPORT?
Among headline types
= Make a rhyme
= The long list
= How to
= Real reason
= What if

類型

商業與經濟
加入書架

評價這本書


出口書籍日誌