책 세부 정보
형식
페이퍼백
페이지
284
언어
영어
출판됨
Jul 14, 2004
출판사
McGraw-Hill/Irwin
판
2nd
ISBN-10
0072312866
ISBN-13
9780072312867
설명
Cynthia A. Montgomery and David J. Collis present a compelling examination of corporate strategy, centered around a unified framework that emphasizes a resource-based approach. The authors delve into the intricacies of how organizations can leverage their unique resources and capabilities to gain a competitive advantage in a dynamic market. Through a thorough analysis, they illustrate the significance of aligning corporate strategy with the distinctive resources available to a firm.
Readers will find valuable insights into the mechanisms that drive strategic decision-making, as the book navigates through real-world examples and theoretical foundations. The authors encourage a deeper understanding of the importance of resource management, highlighting how effectively harnessing assets can propel organizations toward long-term success. Their approach is both analytical and practical, making complex concepts accessible to professionals and scholars alike.
In addition to providing a robust theoretical framework, the book challenges conventional notions of competition and encourages a reevaluation of strategic priorities. This thought-provoking exploration equips readers with the tools necessary to assess their organizational strengths critically, fostering a mindset that values innovation and adaptability in an ever-evolving business landscape.
Readers will find valuable insights into the mechanisms that drive strategic decision-making, as the book navigates through real-world examples and theoretical foundations. The authors encourage a deeper understanding of the importance of resource management, highlighting how effectively harnessing assets can propel organizations toward long-term success. Their approach is both analytical and practical, making complex concepts accessible to professionals and scholars alike.
In addition to providing a robust theoretical framework, the book challenges conventional notions of competition and encourages a reevaluation of strategic priorities. This thought-provoking exploration equips readers with the tools necessary to assess their organizational strengths critically, fostering a mindset that values innovation and adaptability in an ever-evolving business landscape.
장르들
비즈니스 & 경제