Corporate Strategy: A Resource-Based Approach

Corporate Strategy: A Resource-Based Approach

David J. Collis , Cynthia Montgomery
Brak ocen
Jul 14, 2004 · Angielski · Miękka okładka (284 strony)
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Szczegóły książki

Format Miękka okładka
Strony 284
Język Angielski
Opublikowany Jul 14, 2004
Wydawca McGraw-Hill/Irwin
Wydanie 2nd
ISBN-10 0072312866
ISBN-13 9780072312867

Opis

Cynthia A. Montgomery and David J. Collis present a compelling examination of corporate strategy, centered around a unified framework that emphasizes a resource-based approach. The authors delve into the intricacies of how organizations can leverage their unique resources and capabilities to gain a competitive advantage in a dynamic market. Through a thorough analysis, they illustrate the significance of aligning corporate strategy with the distinctive resources available to a firm.

Readers will find valuable insights into the mechanisms that drive strategic decision-making, as the book navigates through real-world examples and theoretical foundations. The authors encourage a deeper understanding of the importance of resource management, highlighting how effectively harnessing assets can propel organizations toward long-term success. Their approach is both analytical and practical, making complex concepts accessible to professionals and scholars alike.

In addition to providing a robust theoretical framework, the book challenges conventional notions of competition and encourages a reevaluation of strategic priorities. This thought-provoking exploration equips readers with the tools necessary to assess their organizational strengths critically, fostering a mindset that values innovation and adaptability in an ever-evolving business landscape.

Gatunki

Biznes i Ekonomia
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