책 세부 정보
형식
하드커버
페이지
123
언어
영어
출판됨
Sep 29, 2023
출판사
Independently published
ISBN-13
9798862829556
설명
Edward L. Bernays delves into the intricate dance of public opinion, revealing how it shapes and is shaped by society. With a fresh perspective, he dives into the psychological underpinnings of persuasion, exploring the tools and techniques that influence how the public thinks and feels about various issues.
The book serves as both an insightful guide and a historical account, demonstrating Bernays’ expertise in public relations and communication. Written in a clear, accessible style, it invites readers to reflect on the power of media and the dynamics of opinion-making in an increasingly interconnected world.
The book serves as both an insightful guide and a historical account, demonstrating Bernays’ expertise in public relations and communication. Written in a clear, accessible style, it invites readers to reflect on the power of media and the dynamics of opinion-making in an increasingly interconnected world.
장르들
액션 & 어드벤처
역사
비즈니스 & 경제
예술 및 사진
현대
정치
심리학