Description
Edward L. Bernays delves into the intricate dance of public opinion, revealing how it shapes and is shaped by society. With a fresh perspective, he dives into the psychological underpinnings of persuasion, exploring the tools and techniques that influence how the public thinks and feels about various issues.
The book serves as both an insightful guide and a historical account, demonstrating Bernays’ expertise in public relations and communication. Written in a clear, accessible style, it invites readers to reflect on the power of media and the dynamics of opinion-making in an increasingly interconnected world.
The book serves as both an insightful guide and a historical account, demonstrating Bernays’ expertise in public relations and communication. Written in a clear, accessible style, it invites readers to reflect on the power of media and the dynamics of opinion-making in an increasingly interconnected world.
Book Details
Format
Hardcover
Pages
123 pages
Language
English
Published
Sep 29, 2023
Publisher
Independently published
Editions
7 editions
ISBN-13
9798862829556