책 세부 정보
형식
전자책
페이지
130
언어
영어
출판됨
Apr 1, 2002
출판사
Capstone Publishing/John Wiley
ISBN-10
1841123250
ISBN-13
9781841123257
설명
Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricingExamples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia SeyboldIncludes a glossary of key concepts and a comprehensive resources guide
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