책 세부 정보
형식
킨들
페이지
256
언어
영어
출판됨
May 11, 2010
출판사
Free Press
ISBN-10
1439118752
ISBN-13
9781439118757
설명
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.