Going Negative

Going Negative

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2010 · English · Kindle · 2 editions
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Description

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Book Details

Format Kindle
Pages 256 pages
Language English
Published May 11, 2010
Publisher Free Press
Editions 2 editions
ISBN-10 1439118752
ISBN-13 9781439118757
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